every day low price

every day low price
сокр. EDLP (every day low price)
бизн. постоянно низкая цена
(Вид скидки, который применяют практически все крупные западные магазины: они определяют "товар недели" или "товар дня", на который устанавливается специальная уценка. В таких случаях объемы продаж товара-фаворита увеличиваются иногда в несколько раз.)

Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого. . 2002-2012.

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